![]() In contrast, the absolute majority of tools with a different main goal (i.e. That means that the tool gathers information from billions of sites by itself, without relying on anyone providing this information. Second, these tools were made to achieve the above goal. First, despite its name many social media monitoring tools (including Awario) don't only cover social media - they cover the whole Internet. That might seem obvious, but I'll elaborate. It's not humanly possible to go through them regularly. There are dozens of social media sites where the conversations about your brand might pop up, and besides, there are hundreds of blogs, forums, and reviews site that are made for people to talk about products. Even if your marketing efforts are focused on 3 social media platforms only and you have 10 followers on each - still no. Monitoring what is being said about your business.ĭefinitely not. So, let's go through the most common business goals you might have and the appropriate types of tools for each of them. However the very first question you need to answer is whether at this point your business needs a social media monitoring or a social media management tool. In each of the groups you'll find a number of tools that differ in features and pricing, that you'll definitely have to compare in the end. The best known social media management tools are HootSuite, SproutSocial, BuzzBundle, and others. However on the application-specific level (based on their core functionality) all of them fall into two key groups - those focusing on social media monitoring and social media management.Ī few examples of the first type (social media monitoring) are Awario, Brand24, Mention, and the good old Google Alerts that doesn't work well anymore. Some of them claim to run boundless social media marketing automation, others speak proudly of social media analytics and intelligence (which sounds pretty cool I gotta admit). If you already did some research, you've probably come across half a dozen software names. Social Media Monitoring vs. Social Media Management I've decided to guide you through the world of social media tools, pointing out what types of them are out there on the market, what tasks they help you cope with, and where does Awario stand in this classification. Not to be a yet another seller, pushing you to buy the Awario gloves that just don't fit. This pained analogy is a attempt at describing how difficult it can be to set your choice on a social media software. The problem is, dozens of glove-sellers out there are trying to get you to buy their gloves, claiming that their pair is the one for you.
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